Google Caffeine and the Future of SEO Services

The big secret project that Google has been working on for the past few months has finally been unveiled as Google Caffeine. It is believed to be the next generation architecture for web search on Google. In essence it will pave the way to increase accuracy, indexing speed, comprehensiveness and a number of other associated dimensions of search. The question is how does this impact search engine optimization and will SEO services still be worth investing in?

Knowing Where It’s At

First of all it is important to know that this new infrastructure introduced by Google actually sits under the hood. This means that internet users in particular will not be noticing any change as such in the search results. However things will look different for web developers as well as power searches.

What’s the Big Difference?

The introduction of Google Caffeine has started showing its colors in a number of different dimensions. One of the things that were noticed was that domain authority is now considered weighty by Google’s algorithm. Along with this some authoritative tag type pages ranking such as Facebook tag pages, Technorati tag pages and Scribd ranking have also gained importance especially when it comes to long tail queries.

A number of search experts were of the opinion that keywords have become more important. However this aspect was not quite clearly understood b y many web masters as keywords have always been considered important when it comes to SEO services. However this change can be seen by the importance that the Google is now giving to exact match domain names and the fact that it is displaying a far better understanding of related words and synonyms. At the same time the exposure for video results and other universal search results have also been toned down and local search has become more important.

What About SEO Services?

Make no mistake about it, SEO is here to stay and it is becoming all the more important for webmasters to have their sites well optimized and engage in continues off-page optimization. However the changes brought about by Google Caffeine are really going to filter out the good SEO services companies from the not so good ones. This is because only the real professionals will be able to factor in these changes and cash in on them for their clients whereas the average service provider will continue with its predetermined format as though nothing has changed.