9 Facts About SEO Every Beginner Must Know

You might ask yourself, what are these 9 facts I, as someone interested in hiring an SEO professional, need to know about search engine optimization? Well, to be honest, there are hundreds of facts you need to know about SEO before you can understand what it really is, and how it can help your website reach its full potential.

Since I cannot write the world’s longest article about SEO, I will have to concentrate on only 9 facts you should know about search engine optimization before deciding to do SEO yourself, or hiring someone else to do the job.

1. Read As Much As You Can About SEO
Search engine optimization, in its core, is very simple. You need to have a website that search engines can crawl and index properly, you need to have remarkable content that your visitors want to share with others, and you need to have lots and lots of relevant, high quality links.

But this is easier said than done.

Before you do anything, be it performing SEO yourself or hiring an outside help, you need to take some time and read about search engine optimization as much as possible. If you educate yourself properly, you will avoid potential problems that might arise and save yourself a lot of headache.

Some of the websites that can offer a lot of training material and can help you learn about SEO are:

– SEOBook.com
– SEOMoz.org
– SearchEngineLand.com
– SearchEngineWatch.com
– SEObytheSea.com
– SearchEngineJournal.com

2. SEO Cannot Guarantee Results

SEO cannot guarantee any results. SEO companies/experts cannot guarantee you top 10 spots on Google, Yahoo! or Bing – remember that. If you encounter someone who does this, save your money and run away as fast as you can. SEO is not magic, if you say “Abrakadabra” nothing will happen. If you say “I want to be #1 for my keywords on Google” nothing will happen.

It takes much more than building a few links, writing a few articles and submitting your site to some directories to rank high on any of the major search engines.

If you’re hiring outside help, the only thing they can guarantee is the quality of their service – not the rankings.